NIKE | AIR MAX DAY
My role: Senior Creative
A members-only, 24-hour experience that featured exclusive timed events from fifteen participating Nike geos, over 100 pieces of original content, a live stream from the Nike Campus, a virtual 3D guided tour of an athlete’s closet, exclusive content from Travis Scott, and more.
The campaign generated more than 5.7 billion miles in 24 hours.
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Client: Nike
Agency: Stink Studios
