RED’S BURRITOS | “ALL NATURELLE” (DIRECTOR’S CUT)

My roles: Director / Editor

True love is air frying a Red's burrito. To honor that, Red's partnered with Thistle and Spire to create the first -- and probably last -- line of lingerie for air fryers. Don't think about it too hard.

This project allowed me to fulfill my lifelong dream of recreating the iconic “American Beauty” shot with an air fryer.

Named AdAge’s “Pick of the Day” on — fittingly — National Burrito Day (April 3rd).

“AMAZEYYY” 15s

RED’S BURRITOS | “ALL NATURELLE”

Directed & Edited by: Eric Larson

Clients: Red's Burritos, Thistle and Spire

Production Company: JOAN Studios

CCO, JOAN Creative: Jaime Robinson

Head of Production, JOAN Creative: Cheri Anderson

Director of Social: Josh Druding

Director of Client Experiences: Stephanie Tanguay

Client Lead: Kate Chulay

Senior Producer: Jake Fagan-Perl

Producer: Becky Wells

ACD, Copy: RJ Kosineski

ACD, Design: Emily Swenson

Director of Photography: Samantha Tetro

Production Designer: Andie Rapavy

Color Grade: Jack Mohler, CO3NY

Sound Mixing: Red Hook Post

VO Talent: Zane Miller