RED’S BURRITOS | “ALL NATURELLE”

My roles: Creative Director / Director / Editor

Contrary to popular belief, the most sensual food isn’t chocolate-covered strawberries or champagne. It’s burritos. Specifically, Red’s Burritos. Prepared in an air fryer.

To honor that sage wisdom, we convinced Red's Burritos to partner with undergarment brand Thistle and Spire to create the first — and probably last — line of lingerie that’s exclusively for air fryers.

Inspired by late-night hotlines and Lynchian nightclubs, the result is a half stunt, half social campaign that reimagines the possibilities of true love.

Named AdAge’s “Pick of the Day” on — fittingly — National Burrito Day (April 3rd).