RED’S BURRITOS | “ALL NATURELLE”

DIRECTOR • EDITOR • CREATIVE DIRECTOR

Contrary to popular belief, the most sensual food isn’t chocolate-covered strawberries or champagne. It’s burritos. Red’s Burritos. Prepared naked in an air fryer.

With that in mind, our team convinced Red's Burritos to partner with undergarment brand Thistle and Spire to create the first — and probably last — line of lingerie that’s exclusively for air fryers.

Inspired by late-night hotlines and Lynchian nightclubs, the result is a half stunt, half social campaign with an original jingle and 100% real, customized lingerie.

The results: 60M impressions, 52M video views, $0.003 CPV.

»AdAge