Amazon Fashion

My role: Senior Creative

A music video-inspired fashion film and brand campaign to introduce Amazon Fashion’s Virtual Try-On For Shoes technology. Directed by Matt Genesis, and featuring music from Tkay Maiza, this anthem video was filmed on a robotic Bolt camera over the course of three days in New York City. Seamlessly flying between vignettes via meticulously-framed match cuts and whip pans, and utilizing both practical and digital shoe-changing effects, the end result is a visual and sonic treat that celebrates footwear fanatics of all kinds.

I wrote, art directed, and helped oversee all post production for the film.

Agency: Stink Studios