AMAZON FASHION | VIRTUAL TRY-ON
CREATIVE DIRECTOR
A music video-inspired fashion film and brand campaign for Amazon Fashion’s Virtual Try-On app. Seamlessly flying between vignettes via meticulously-framed match cuts and whip pans, and utilizing both practical and digital shoe-changing effects, this 60s anthem film is a visual and sonic treat that celebrates footwear fanatics of all kinds.
Client
Amazon Fashion
Agency
Stink Studios
Director
Matt Genesis